Beyond Meat's Stock Continues Plunging and it's Beautiful

By Jennifer Hill

And now for some good news! (Those who’ve followed Uncommon Sense might have the impression that I’m a bit of a Negative Nancy but don’t you worry, I see some sunshine!) Beyond Meat is failing and it’s glorious to watch.

The plant-based meat substitute company saw its stock hit a 52-week low last week with the company’s third quarter anticipated net sales $32 million short of what was initially projected. Of course, like all things in 2021, they are blaming COVID, as if a year and a half into the “pandemic” people aren’t eating. While the majority of the nation heads to social media complaining about empty shelves and worries over food shortages Beyond Meat still cannot move their product. The news comes on the heels of the announcement of a partnership with McDonalds, debuting the McPlant in Europe earlier this year.

Beyond Meat’s chicken-like product launches November 10th. Apparently, nobody has explained to them that chicken is barely more than a vegetable as it is.

The Los Angeles based company began in 2009 with the stated mission of helping improve climate change. Ingredients for the beef-like product include pea, rice and, mung bean protein canola and coconut oil, potato starch, apple extract, sunflower lecithin and pomegranate powder. Beef products achieve a fake "bleed" by using red beet juice. The NOVA Food Classification System, the standard for food classification, calls it “ultra-processed”.

Despite plenty of free outreach via mainstream media and a number of popular fast food joints jumping in to include Beyond Meat on their menu the free market is making its opinion clear and it really is splendid to watch.